In case you missed it… Maccas make their own macs.
Not that long ago, McDonald’s, leader in cost and convenience decided to jump on the macaron bandwagon and start producing their own version of the famous French confection. But are they any good or really awful?
Celebrity pastry chef Adriano Zumbo who became famous for his macaron tower creations describes the McDonald’s macaron imitation as “fatty and artificial”.
Source says McDonald’s macarons are baked at a central location and delivered weekly to McCafe outlets. WEEKLY? Perhaps you might think that’s not that bad… especially since Laduree makes theirs in Switzerland blast freezes them before shipping to Australia.
But, back on track… speaking of McDonald’s macarons macaron extraordinaire Adriano Zumbo says: “They’re not terrible. They’re not very pleasant, either. The taste is bland, it’s very fatty and artificial, and you can tell it’s mass-produced.”
Mass produced? Fatty? Artificial?
Can you see a macaron business opportunity here?
McCafe brand manager Tim Kenward says “The beauty of McDonald’s is in the convenience. We’ve got so many stores across the country, making us the most cost-competitive macarons around.”
So, while McDonald’s are creating the most cost-competitive macarons around you could be known for the most delicious macarons around! Are we giving you some business ideas here?
One year from today there will be more macron shops and bakeries than ever. Zumbo is growing so successful that he’s now planning to open his first Melbourne store this year.
If you have always wanted to start your own macaron baking business then now is the chance. If you don’t fully know how to go about it, then check out The Macaron Master.
